Apple is a household name that is synonymous with innovation, quality, and style. Over the years, the brand has become an iconic symbol of excellence, and its logo is instantly recognizable to millions of people around the world. But have you ever wondered why the Apple logo features a bite? In this article, we will delve into the history and story behind this iconic logo and explain why there’s a bite in the Apple logo.
The Birth of the Apple Logo
In 1977, Steve Jobs, co-founder of Apple, turned to an advertising agency to design a simple logo that could be printed on their computers. At the time, the original hand-drawn logo of Issac Newton under an apple tree was considered too complicated. Rob Janoff was assigned to the project, and Jobs gave him just one request: “Don’t make it cute.”
Janoff decided to focus on the imagery of an Apple instead of the typography, which was a different approach than other computer companies like IBM and Hewlett Packard, whose logos were primarily text-based. Janoff started with a simple silhouette of an apple with a leaf on top, but this imagery was ambiguous and could be mistaken for a cherry, since there was no clear context for how large or small the fruit might be.
Adding the Bite
To solve this problem, Janoff added a bite to the apple silhouette, allowing people to immediately identify the logo as an apple while still retaining a simplistic design. Six colorful stripes were added to symbolize the Apple computer’s ability to display color images, something no other machine could do at the time.
When Janoff presented the logo to Jobs, he simply said, “Okay, that’s nice,” and made it the official logo of the company. The bite in the Apple logo has since become one of the most recognizable and memorable logos in the world.
The Byte Myth
There’s a persistent myth that the bite taken out of the Apple logo was a play on words, since the term byte is used in the tech industry as a unit of memory size. Although Janoff himself admitted that the rumor wasn’t true and that it was just a small happy coincidence.
The Apple logo is a symbol of innovation, quality, and style, and its bite is an integral part of the logo’s design. The story behind the logo is a testament to the creative and innovative spirit of Apple and its founders, Steve Jobs and Rob Janoff. The Apple logo is a classic example of how a simple design can convey a powerful message and make a lasting impact on the world.